Corum SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2233

SWOT analysis of Corum analyses the brand/company with its strengths, weaknesses, opportunities & threats. Corum is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Corum competitors and elaborates Corum segmentation, targeting, positioning & USP.


Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Unlock and conquer


Sporty yet artistic luxury watches

Corum STP


Very high end luxury watches

Target Group

Very high Income group men and women


A sport watch for the classes

Corum SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Corum. Strengths are:

1. Staying true to its image of being a luxury sports watch, the brand has sponsored the World series of poker as well as several other championships

2. The brand is known for the limited edition releases every year which are highly priced, rare and popular

3. The brand is known for its ‘Admiral Cup’ range of watches it is still known to be the flagship product of the brand

4. The brand has presence in 80 countries with more than 500 point of sales across the world


Here are the weaknesses in the Corum SWOT Analysis:

1. Limited brand recall as compared to a few other major watch brands

2. Due to their positioning, a large amount of purchasers are left out


Following are the Opportunities in Corum SWOT Analysis:

1. The brand can expand its product category with watches that possess high technology features

2. Due to their segmentation, they have a limited audience


The threats in the SWOT Analysis of Corum are as mentioned:

1. Competition in the sports category of watches is very high and many brands struggle to make themselves visible through numerous sporting events. The return on investment for such sponsored events is not very high

2. More and more people are choosing their cellphones as a substitute to watches

3. Fake makes carrying the same brand name selling in Black Markets

Corum Competition


Below are the top 3 Corum competitors:

1. Tag Heuer

2. Rolex

3. Omega

The brandguide table above concludes the Corum SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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