Red Monkey SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 948

SWOT Analysis of Red Monkey with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Monkey

Parent Company

Red Monkey Designs


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Red Monkey Los Angeles


Unique, hand built leather accessories with the spirit of rock n roll



High end clientele from all the major Hollywood stars to legends in the music industry

Target Group

People with high purchasing power from cities


Designer as vintage wear with a classic look and they are supposed to get better with age

SWOT Analysis


1. They hand-brand their name on each and every product of theirs
2. Huge popularity with big stars like and have developed accessories for music bands
3. They have customized most of their accessories depending on what exactly their customer wants
4. Red Monkey can be found at hip boutiques and fine retailers throughout the US, Canada, and Europe, as well as at their flagship store in Los Angeles, California

5.The products are sweat shop free and made entirely in the USA using the highest quality and the top most leathers.

6.Their philosophy is that every red Monkey item is as unique as the person who wears it


1. They are only in one segment that is leather goods and hence the target market is limited
2.Brand awareness is limited as compared to a few other internationals brands

3. Presence of other international brands and hence high brand switching


1.Online retail and E marketing is gaining a lot of importance
2. They should expand in unexplored areas as well as international expansion
3. Aggressive marketing and promotion strategies should be used to get more visibility for the brand


1. Many other companies are entering into this market and providing good quality products
2.Changing consumer likes and perceptions
3.Also there are large amount of counterfeits in the market which lead to reduction in brand loyalty



1.El Dorado Guitar Straps
2.Moody Leather
3.Dean Leather Accessories

The table above concludes the Red Monkey SWOT analysis along with its marketing and brand parameters.


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