Mouawad SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mouawad analyses the brand by its strengths, weaknesses, opportunities & threats. In Mouawad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mouawad to benchmark its business & performance as compared to the competitors. Mouawad is one of the leading brands in the lifestyle and retail sector.

The article below lists the Mouawad SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mouawad SWOT Analysis:

SWOT Analysis of Mouawad

For Mouawad, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mouawad Strengths

The strengths of Mouawad looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mouawad :

1. One of the oldest and most trusted brands in US
2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world

3. The company supplied important jewels to many European royal houses and wealthy individuals.
4. The group operates in 12 countries across several industries
5. Has a strong brand reputation

Mouawad Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mouawad SWOT Analysis:

1. Needs to thrive and create innovative designs and to tackle fake replica problems
2.Needs to move in new markets globally

Mouawad Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mouawad SWOT Analysis:

1. Retail to retail networking opportunities should be there
2. for  relevant competition ,realty show style industry needs shows to offer on floor educational seminars for diamond jeweler

Mouawad Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mouawad are as mentioned:

1. Fluctuations in raw material and gold prices
2.Competition amongst global and domestic players is rising day by day

3.consumers Preferences changing and also dynamic fashion trends

Mouawad Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mouawad:

1.Van Cleef and Arpels

Hence this concludes the Mouawad SWOT analysis.

Continue reading more about the brand/company.

About Mouawad

Mouawad Overview
Parent Company



Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

She deserves nothing less; More than a century of excellence


Each diamond is unique and has a personality trait to suit the class

Mouawad STP

Men and women who love exquisite designed jewellery

Target Market

Women from the upper middle and upper class


Contemporize and accessible price points

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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