Mouawad SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2125

SWOT Analysis of Mouawad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Jewellery and diamonds


Lifestyle and retail

Tagline/ Slogan

She deserves nothing less; More than a century of excellence


Each diamond is unique and has a personality trait to suit the class



Men and women who love exquisite designed jewellery

Target Group

Women from the upper middle and upper class


Contemporize and accessible price points

SWOT Analysis


1. One of the oldest and most trusted brands in US
2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world

3. The company supplied important jewels to many European royal houses and wealthy individuals.
4. The group operates in 12 countries across several industries
5. Has a strong brand reputation


1. Needs to thrive and create innovative designs and to tackle fake replica problems
2.Needs to move in new markets globally


1. Retail to retail networking opportunities should be there
2. for  relevant competition ,realty show style industry needs shows to offer on floor educational seminars for diamond jeweler


1. Fluctuations in raw material and gold prices
2.Competition amongst global and domestic players is rising day by day

3.consumers Preferences changing and also dynamic fashion trends



1.Van Cleef and Arpels

The table above concludes the Mouawad SWOT analysis along with its marketing and brand parameters.


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