Mouawad SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Mouawad analyses the brand by its strengths, weaknesses, opportunities & threats. In Mouawad SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mouawad to benchmark its business & performance as compared to the competitors. Mouawad is one of the leading brands in the lifestyle and retail sector.

The table below lists the Mouawad SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mouawad competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mouawad SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mouawad Brand Analysis
Parent Company

Mouawad

Category

Jewellery and diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

She deserves nothing less; More than a century of excellence

USP

Each diamond is unique and has a personality trait to suit the class

Mouawad STP
Segment

Men and women who love exquisite designed jewellery

Target Group

Women from the upper middle and upper class

Positioning

Contemporize and accessible price points

SWOT Analysis of Mouawad
Mouawad Strengths

Below are the Strengths in the SWOT Analysis of Mouawad:

1. One of the oldest and most trusted brands in US
2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world

3. The company supplied important jewels to many European royal houses and wealthy individuals.
4. The group operates in 12 countries across several industries
5. Has a strong brand reputation

Mouawad Weaknesses

Here are the weaknesses in the Mouawad SWOT Analysis:

1. Needs to thrive and create innovative designs and to tackle fake replica problems
2.Needs to move in new markets globally

Mouawad Opportunities

Following are the Opportunities in Mouawad SWOT Analysis:

1. Retail to retail networking opportunities should be there
2. for  relevant competition ,realty show style industry needs
3.trade shows to offer on floor educational seminars for diamond jeweler

Mouawad Threats

The threats in the SWOT Analysis of Mouawad are as mentioned:

1. Fluctuations in raw material and gold prices
2.Competition amongst global and domestic players is rising day by day

3.consumers Preferences changing and also dynamic fashion trends

Mouawad Competition
Mouawad Competitors

Below are the top 3 competitors of Mouawad:

1.Van Cleef and Arpels
2.Chopard
3.Cartier


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mouawad. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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