Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Georg Jensen analyses the brand by its strengths, weaknesses, opportunities & threats. In Georg Jensen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Georg Jensen to benchmark its business & performance as compared to the competitors. Georg Jensen is one of the leading brands in the lifestyle and retail sector.
The table below lists the Georg Jensen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Georg Jensen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Innovation, integrity, authenticity and superior quality
Georg Jensen STP
High end clientele who loves luxury lifestyle.
Rich and elite men and women from urban areas
Quality craftsmanship and timeless aesthetic design
SWOT Analysis of Georg Jensen
Georg Jensen Strengths
Below are the Strengths in the SWOT Analysis of Georg Jensen:
1. Its has over 100 point of sales 2. Has over 100 years of experience in creating superior quality of luxury gifts 3.They had an in house designer who crafts such luxurious jeweler 4. Using CRM tech has all sort of data kept in database
5. Strong brand reputation and high quality of offerings
Georg Jensen Weaknesses
Here are the weaknesses in the Georg Jensen SWOT Analysis:
1. Limited online presence 2. The brand has a very low brand recall globally and needs to focus on international markets
Georg Jensen Opportunities
Following are the Opportunities in Georg Jensen SWOT Analysis:
1.Focus high end countries for retail presence 2.Use franchising model for expansion 3.Marketing through B2B or retail presence
Georg Jensen Threats
The threats in the SWOT Analysis of Georg Jensen are as mentioned:
1. Fluctuating markets and economic conditions
2. Competition from international brands increasing
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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