Georg Jensen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Georg Jensen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Georg Jensen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Georg Jensen to benchmark its business & performance as compared to the competitors, and make strategic improvements. Georg Jensen is one of the leading brands in the lifestyle and retail sector.

The article below lists the Georg Jensen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Georg Jensen SWOT Analysis:

SWOT Analysis of Georg Jensen

For Georg Jensen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Georg Jensen Strengths

The strengths of Georg Jensen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Georg Jensen :

1. Its has over 100 point of sales
2. Has over 100 years of experience in creating superior quality of luxury gifts
3.They had an in house designer who crafts such luxurious jeweler
4. Using CRM tech has all sort of data kept in database

5. Strong brand reputation and high quality of offerings

Georg Jensen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Georg Jensen SWOT Analysis:

1. Limited online presence
2. The brand has a very low brand recall globally and needs to focus on international markets

Georg Jensen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Georg Jensen SWOT Analysis:

1.Focus high end countries for retail presence
2.Use franchising model for expansion
3.Marketing through B2B or retail presence

Georg Jensen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Georg Jensen are as mentioned:

1. Fluctuating markets and economic conditions

2. Competition from international brands increasing

Georg Jensen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Georg Jensen:

2.Tiffany and Co

Hence this concludes the Georg Jensen SWOT analysis.

Continue reading more about the brand/company.

About Georg Jensen

Georg Jensen Overview
Parent Company

Georg Jensen


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Create your own fusion; Write your own love story


Innovation, integrity, authenticity and superior quality

Georg Jensen STP

High end clientele who loves luxury lifestyle.

Target Market

Rich and elite men and women from urban areas


Quality craftsmanship and timeless aesthetic design

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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