Georg Jensen SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2869

SWOT Analysis of Georg Jensen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Georg Jensen

Parent Company

Georg Jensen


Jewellery and Luxury gifts


Lifestyle and Retail

Tagline/ Slogan

Create your own fusion; Write your own love story


Innovation, integrity, authenticity and superior quality

Georg Jensen STP


High end clientele who loves luxury lifestyle.

Target Group

Rich and elite men and women from urban areas


Quality craftsmanship and timeless aesthetic design

Georg Jensen SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Georg Jensen :

1. Its has over 100 point of sales
2. Has over 100 years of experience in creating superior quality of luxury gifts
3.They had an in house designer who crafts such luxurious jeweler
4. Using CRM tech has all sort of data kept in database

5. Strong brand reputation and high quality of offerings


1. Limited online presence
2. The brand has a very low brand recall globally and needs to focus on international markets


1.Focus high end countries for retail presence
2.Use franchising model for expansion
3.Marketing through B2B or retail presence


1. Fluctuating markets and economic conditions

2. Competition from international brands increasing

Georg Jensen Competition


Below are the 3 main Georg Jensen competitors :

2.Tiffany and Co

The brandguide table above concludes the Georg Jensen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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