Georg Jensen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Georg Jensen analyses the brand by its strengths, weaknesses, opportunities & threats. In Georg Jensen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Georg Jensen to benchmark its business & performance as compared to the competitors. Georg Jensen is one of the leading brands in the lifestyle and retail sector.

The table below lists the Georg Jensen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Georg Jensen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Georg Jensen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Georg Jensen Brand Analysis
Parent Company

Georg Jensen

Category

Jewellery and Luxury gifts

Sector

Lifestyle and Retail

Tagline/ Slogan

Create your own fusion; Write your own love story

USP

Innovation, integrity, authenticity and superior quality

Georg Jensen STP
Segment

High end clientele who loves luxury lifestyle.

Target Group

Rich and elite men and women from urban areas

Positioning

Quality craftsmanship and timeless aesthetic design

SWOT Analysis of Georg Jensen
Georg Jensen Strengths

Below are the Strengths in the SWOT Analysis of Georg Jensen:

1. Its has over 100 point of sales
2. Has over 100 years of experience in creating superior quality of luxury gifts
3.They had an in house designer who crafts such luxurious jeweler
4. Using CRM tech has all sort of data kept in database

5. Strong brand reputation and high quality of offerings

Georg Jensen Weaknesses

Here are the weaknesses in the Georg Jensen SWOT Analysis:

1. Limited online presence
2. The brand has a very low brand recall globally and needs to focus on international markets

Georg Jensen Opportunities

Following are the Opportunities in Georg Jensen SWOT Analysis:

1.Focus high end countries for retail presence
2.Use franchising model for expansion
3.Marketing through B2B or retail presence

Georg Jensen Threats

The threats in the SWOT Analysis of Georg Jensen are as mentioned:

1. Fluctuating markets and economic conditions

2. Competition from international brands increasing

Georg Jensen Competition
Georg Jensen Competitors

Below are the top 3 competitors of Georg Jensen:

1.Cartier
2.Tiffany and Co
3.Bullectti


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Georg Jensen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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