Savane SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 955

SWOT Analysis of Savane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Perry Ellis International


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Pants that complete; Fit to achieve


Men’s Fashion for Pants



Stylish apparel for men

Target Group

Men from the urban upper middle to upper class


Most comfortable men’s pants  in all styles

SWOT Analysis


1. Has established a niche for itself in men’s pants segment
2. An established brand name
3. Has a strong backing of the parent brand

4. Its distribution network and finances are strong due to the influential parent brand

5. High variety available and good product quality


1. Despite high product quality, limited brand awareness and recall specially in emerging economies
2.Cannot diversify itself easily in the clothing category as the image of being a men’s brand is too strong


1.To expand its product line to cover all the fashion needs for men
2.To open more outlets in the emerging countries with the amount of increase in the disposable income
3. More branding and advertising to enhance brand recall


1.Intense Competition
2.Ease of substitutes
3.Imitation of fashion by other fashion houses




The table above concludes the Savane SWOT analysis along with its marketing and brand parameters.


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