Sonia Rykiel SWOT Analysis, Competitors & USP
SWOT analysis of Sonia Rykiel analyses the brand by its strengths, weaknesses, opportunities & threats. In Sonia Rykiel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Sonia Rykiel to benchmark its business & performance as compared to the competitors. Sonia Rykiel is one of the leading brands in the lifestyle and retail sector.
The table below lists the Sonia Rykiel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sonia Rykiel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Sonia Rykiel Brand Analysis | |
|---|---|
| Parent Company |
Fung Brands |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Reine du tricot depuis 1968 (Queen of Knitting Since 1968) |
| USP |
Luxury French Fashion |
| Sonia Rykiel STP | |
| Segment |
Premium apparel for women |
| Target Group |
Women from the upper middle class from urban areaa |
| Positioning |
Luxury French Fashion |
| SWOT Analysis of Sonia Rykiel | |
| Sonia Rykiel Strengths |
Below are the Strengths in the SWOT Analysis of Sonia Rykiel: 1. Fung Brands will provide it the necessary reach that it requires as a strong parent brand 4. High product quality and diverse product offerings |
| Sonia Rykiel Weaknesses |
Here are the weaknesses in the Sonia Rykiel SWOT Analysis: 1.Brand awareness and recall is limited compared to other premium apparel brands 2.Has been recently absorbed by Fung Brands and hence repositioning the brand is a considerable issue |
| Sonia Rykiel Opportunities |
Following are the Opportunities in Sonia Rykiel SWOT Analysis: 1. Entrance in emerging markets |
| Sonia Rykiel Threats |
The threats in the SWOT Analysis of Sonia Rykiel are as mentioned: 1. Intense Competition in Luxury fashion |
| Sonia Rykiel Competition | |
| Sonia Rykiel Competitors |
Below are the top 5 competitors of Sonia Rykiel: 1.Marc jacobs 4. Chanel 5. Stella McCartney |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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