Rocawear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1692
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SWOT Analysis of Rocawear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rocawear

Parent Company

Iconix Brand Group

Category

Apparels and accessories

Sector

Lifestyle and retail

Tagline/ Slogan

I will not lose

USP

Hip – hop style of clothing

STP

Segment

Young men and women clothing

Target Group

Men, Women and Kids from urban

Positioning

Urban brand for urban youth with a flair for fashion

SWOT Analysis

Strengths

1. Brand is a globally famous brand with presence in many countries.

2. They have a diversified portfolio of product range from apparels to accessories.

3. Management is strong with many brands under its name.

4. It is a cash cow for the parent company.

5. A very good marketing strategy and also operational efficiency.

Weaknesses

1. Limited global penetration as compared to a few other international brands

2. Brand recall is limited globally especially in emerging economies

Opportunities

1. Expanding with more retail distribution and retail outlets.

2. Opportunities in new product range and market

Threats

1. Competition from international players in terms of designs colors and comfort.

2. Customer loyalty was a big challenge with various brands in the market.

3.Revenues are influenced by general economic conditions

Competition

Competitors

1.Levi

2. Wrangler


The table above concludes the Rocawear SWOT analysis along with its marketing and brand parameters.

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