Rocawear SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1692

SWOT Analysis of Rocawear with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Iconix Brand Group


Apparels and accessories


Lifestyle and retail

Tagline/ Slogan

I will not lose


Hip – hop style of clothing



Young men and women clothing

Target Group

Men, Women and Kids from urban


Urban brand for urban youth with a flair for fashion

SWOT Analysis


1. Brand is a globally famous brand with presence in many countries.

2. They have a diversified portfolio of product range from apparels to accessories.

3. Management is strong with many brands under its name.

4. It is a cash cow for the parent company.

5. A very good marketing strategy and also operational efficiency.


1. Limited global penetration as compared to a few other international brands

2. Brand recall is limited globally especially in emerging economies


1. Expanding with more retail distribution and retail outlets.

2. Opportunities in new product range and market


1. Competition from international players in terms of designs colors and comfort.

2. Customer loyalty was a big challenge with various brands in the market.

3.Revenues are influenced by general economic conditions




2. Wrangler

The table above concludes the Rocawear SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Rocawear. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: