Scullers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1851

SWOT Analysis of Scullers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Indus League clothing Ltd


Apparels and accessories


Lifestyle and retail

Tagline/ Slogan

This is life


Refreshing, natural and comfortable products



Men and women of the younger generation

Target Group

People looking for sporty clothes with cool look and looking for comfort


Cool casuals for office and after

SWOT Analysis


1. Brand offers a range of sporty clothes that are not sportswear but feel good brand for work and after relaxation.

2. They have a diversified portfolio of product range from apparels to accessories.

3. Brand makes use of the latest manufacturing tools for producing clothes

4. Wide geographical presence in the cool comfortable clothing range.


1.Brand has got tough competition means limited market share growth

2. Fake replicas and imitation product of brand affects its equity and sales


1. Increase in sales with the changing retail sector scenario.

2. Rapid growth in the men’s casual clothing.


1. Competition from international players in terms of designs colors and comfort.

2. Cheap products from the China, Thailand and Bangladesh market



1. Levi

2. Wrangler

The table above concludes the Scullers SWOT analysis along with its marketing and brand parameters.


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