Tantra SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2654

SWOT analysis of Tantra analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tantra is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tantra competitors and elaborates Tantra segmentation, targeting, positioning & USP.


Parent Company

Net Distribution Services Pvt Ltd and Tantra


Apparels and accessories


Lifestyle and Retail

Tagline/ Slogan

If it’s your attitude that you wanna wear, you simply can’t miss Tantra!


Make people happy.

Tantra STP


Men and women of the younger generation

Target Group

Young people looking for something funny.


Funny t-shirts to make you laugh

Tantra SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tantra. Strengths are:

1. Globally known as an Indian brand representing Indian culture

2. Known for its humorous and creative designs to make people smile

3. Franchising model is used by the brand therefore easy to expand
4. Popular brand among the youth and affordable price


Here are the weaknesses in the Tantra SWOT Analysis:

1. Presence as an add-on and in the retail outlets but the brand does not have its own outlets.

2. Sometimes perceived as a brand challenging sentiments therefore many people don’t buy it.


Following are the Opportunities in Tantra SWOT Analysis:

1. Diversification of products and offering other wide range of products.

2. Global expansion with designs suiting the West.


The threats in the SWOT Analysis of Tantra are as mentioned:

1. Competition from international players in terms of designs, colors and comfort.

2. Economic down-turn affects the retail business directly with sales decreasing.

3. Location and brand presence in stores with other brands coming in is becoming a challenge.

Tantra Competition


Below are the top 2 Tantra competitors:

1. GAP

2. Westside

The brandguide table above concludes the Tantra SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Tantra. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: