Ebel SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1169

SWOT Analysis of Ebel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Movado Group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Architects of time


Elegant timeless watches



Affordable luxury segment

Target Group

High Income Women


Watches that are a perfect blend of Art, Engineering and Design

SWOT Analysis


1. The brand has a strong international distribution network. The brand has a presence in more than 87 countries

2. The brand is popular as a luxury product for predominantly women and enjoys a good recall among women

3. The brand has successfully established its presence in developing economies that have shown high growth in the luxury segment

4. The brand was bought by the Movado group from the LVMH group, both groups being prestigious in the luxury watch segment

5. Internationally, the brands ambassador include celebrities who have their reputation synonymous with that of the brand – Sophisticated, successful, beautiful

6. A major part of the brands business comes from ladies watches


1. Although, the brand recall of the brand is high, it is still lagging behind a few of its competitors

2. The brand has limited brand presence in the emerging economies which can be immensely popular markets


1. Although the brand has more recall among women, the brand has little or limited recall among men. Marketing their Men’s range can broaden the TG for the brand

2. Promotional and Marketing strategies can improve the brands recall among men and women, especially in developing economies


1. The brand has competition from brands that have a higher recall and presence in the market

2. The brand has very little brand awareness among Men and that can be a big threat to its presence



1. Tag Heuer

2. Omega

3. Cartier

The table above concludes the Ebel SWOT analysis along with its marketing and brand parameters.


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