PC Chandra Jewelers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of PC Chandra Jewelers analyses the brand by its strengths, weaknesses, opportunities & threats. In PC Chandra Jewelers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like PC Chandra Jewelers to benchmark its business & performance as compared to the competitors. PC Chandra Jewelers is one of the leading brands in the lifestyle and retail sector.

The table below lists the PC Chandra Jewelers SWOT (Strengths, Weaknesses, Opportunities, Threats), top PC Chandra Jewelers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

PC Chandra Jewelers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
PC Chandra Jewelers Brand Analysis
Parent Company

PC Chandra Jewelers

Category

Jeweler and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

A jewel of jewels

USP

Traditional owned brand

PC Chandra Jewelers STP
Segment

Woman who loves traditional wear jeweler mostly embedded in Gold

Target Group

Upper middle and upper class women

Positioning

Trusted brand in jewellery

SWOT Analysis of PC Chandra Jewelers
PC Chandra Jewelers Strengths

Below are the Strengths in the SWOT Analysis of PC Chandra Jewelers:

1. Family owned business with lots of experience in the diamonds and jeweler business
2. The company has a strong presence in  India.
3. They have a differentiating factor that they have a whole set of baby collection in Jeweler
4. Collectively has a great scope in the Occasions like Dhanteras and Diwali ,they have number of promotion being carried away in this peak time, which directly affects the sales in positive way

5. Good advertising and branding through TVCs and print ads

PC Chandra Jewelers Weaknesses

Here are the weaknesses in the PC Chandra Jewelers SWOT Analysis:

1. Mostly concentration of expanding is happening in the metros like Delhi, Mumbai, Kolkata, But needs to concentrate in the Tier II cities, since these are the revenue generated cities
2. Lesser brand awareness as compared to a few top of the mind recall brands

PC Chandra Jewelers Opportunities

Following are the Opportunities in PC Chandra Jewelers SWOT Analysis:

1. Gold as an investment is still in demand
2.Exchange old jeweler for new designs

3. Increasing purchasing power of people

4. International growth opportunities

PC Chandra Jewelers Threats

The threats in the SWOT Analysis of PC Chandra Jewelers are as mentioned:

1.Fluctuations in gold prices
2.Much competition from organized sector as well as unorganized sector
3.Needs to concentrate in light weight jeweler

PC Chandra Jewelers Competition
PC Chandra Jewelers Competitors

Below are the top 4 competitors of PC Chandra Jewelers:

1.Tanishq
2.Joy Alukkas
3.Gitanjali

4. TBZ


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to PC Chandra Jewelers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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