OP Ocean Pacific SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1272

SWOT Analysis of OP Ocean Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OP Ocean Pacific

Parent company

Iconix Brand Group


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

Bring on the heat; Make a splash


The brand is known for its colorful and funky swimwear



Mid premium segment swimwear for women and men

Target group

Urban young women & men


Colorful youth swimwear

SWOT Analysis


1.The brand has gained accolades since its inception in 1972

2. In-house advertising, promotion, and PR are used by OP to create brand awareness.

3. Film Stars endorse the brand which adds brand value

4. The brand is known for its vibrant advertising and ad campaigns

5. Good product portfolio and customer choices


1.The brand is sold only in Walmart and hence not available in many countries

2. Global penetration and brand recall is quite less


1. Very well-known brand in US and other developed cities
2.  The brand can open its outlets in other countries to increase customer base

3.The brand can diversify into other apparels


1.Other brands offer more styles and cuts

2.Similar products available in other brands thus switching cost is less.



1.Victoria’s secret

2. Ralph Lauren

The table above concludes the OP Ocean Pacific SWOT analysis along with its marketing and brand parameters.


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