Perry Ellis SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1768

SWOT Analysis of Perry Ellis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perry Ellis

Parent Company

Perry Ellis International


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

It’s all about the cut


Complete lifestyle brand



Men and women looking for apparel and accessories especially sports apparel

Target Group

Urban young men and women from the upper middle class


Truly elegant lifestyle brand

SWOT Analysis


1.The company has over 1 billion annual retail sales world-wide with over 35 licences and distribution in over 50 countries.
2. The brand has starting from apparel has diversified into over 40 product lines making it a complete lifestyle brand in its own right.
3. The brands strong customer service program has been a model for many brands.
4. The brand indulges in innovative ad campaigns building a theme about every ad.

5.The brand is categorized by its product innovation in its every collection


1.Though the brand has excellent quality, it hasn't been able to penetrate the emerging economies
2. The brand has not leveraged on its financial position for proper expansion of its business


1. The brand can foray into various emerging markets like India which has potential clientele for its products.
2.The brand can also venture into various green initiatives given that it has numerous product lines.
3. The brand can start an online store where it can sell select merchandise to its clients.


1. The highly fragmented fashion industry is a threat to the brand as there is no brand loyalty and the bargaining power of buyers is very high.
2. The recent market recessions could lead to lower spending on lifestyle products which can adversely affect sales.
3. The foray of several brands that are category killers in every product line can affect the brand.



1. Agnes B
2. Us Polo
3. Nike

The table above concludes the Perry Ellis SWOT analysis along with its marketing and brand parameters.


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