Nogara Fashion SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1673

SWOT analysis of Nogara Fashion analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nogara Fashion is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Nogara Fashion competitors and elaborates Nogara Fashion segmentation, targeting, positioning & USP.

Nogara Fashion SWOT, Competitors, Marketing STP & Brand analysis Table
Nogara Fashion Brand Analysis
Parent Company

Nogara Incorporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan -
USP

A company, which is a traditional and classic brand, produces clothes with a touch of Italian innovation to the apparel.

Nogara Fashion STP
Segment

Men and women who want colorful and fashionable apparel with a designer tag to it.

Target Group

Young Men and women medium-high purchasing power

Positioning

A stylish brand with Classic looks with an Italian imaginary to the brand.

Nogara Fashion SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nogara Fashion. Strengths are:

1.The brand has 130+ world-class designers who design clothes for the brand.

2.The brand collects myriad colors from nature, integrating the clothes produces with nature truly reflecting the style of nobility, tradition and business.

3.The old Italian production technique of the clothes make the clothes perfect and give the Italian elegance to it.

4.The brand in one particular year had launched over 1850 varieties of men’s contemporary fashion.

5. The brand has been voted in the ten most upcoming brands in Europe.

Weaknesses

Here are the weaknesses in the Nogara Fashion SWOT Analysis:

1. The brand has not established itself in the e-commerce arena that well in Italy.
2. It has limited global penetration compared to competitors

Opportunities

Following are the Opportunities in Nogara Fashion SWOT Analysis:

1.The brand can focus and expand its production into shirts, T-shirts on a larger scale.

2.  The brand can focus on expansion in continents like Asia and North America.

Threats

The threats in the SWOT Analysis of Nogara Fashion are as mentioned:

1.Existing competition from Brands like Sisley, Boggi in the segment is growing day by day.
2.Brand switching cost is very low so the brand has to be regularly updated in their designs and keep their customers intact.

Nogara Fashion Competition
Competitors

Below are the top 2 Nogara Fashion competitors:

1. Sisley

2. Boggi

The brandguide table above concludes the Nogara Fashion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nogara Fashion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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