Thomas Brent SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1008
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SWOT Analysis of Thomas Brent with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thomas Brent

Parent Company

Thomas Brent Designs

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

A Brand has new cuts innovative designs and a vintage Canadian designer

STP

Segment

People interested in specialized and exciting couture

Target Group

Individuals with a stylish attitude and medium-high purchasing power

Positioning

Elegant clothes with a contemporary feel, always in line with the continual changes in the world of fashion

SWOT Analysis

Strengths

1. Established brand image in Canada
2. Trying to meet the requirements of the changing markets

3.Thomas Brent collection has been distributed in boutiques worldwide since the last 5 years

4.Canadian fashion with a chic and modern attitude

5.They have their presence in USA, UK, Brazil, Korea, Taiwan and other eastern countries

Weaknesses

1.Have not been able to establish their online retail well
2.Do not have presence in a lot of countries reducing their customer base

Opportunities

1.Online retail gaining a large amount of importance
2.Global expansion and acquisitions in non European countries

3. Tie-ups with fashion houses and sponsorships

Threats

1.Competitors who have much more global presence
2.Economic downturn has an effect on their presence in USA
3.Price wars with other brands in similar segments

Competition

Competitors

1. Areille di Pinto

2. Ashley Rowe


The table above concludes the Thomas Brent SWOT analysis along with its marketing and brand parameters.

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