Southpole SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1169

SWOT Analysis of Southpole with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Southpole Clothing


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Gotta have it


Urban Style and trendy colorful clothes



Casual urban wear

Target Group

Young urban market


Low price, Characteristic baggy fit

SWOT Analysis


1. The company has been able to outsource its products from manufacturers in India, Pakistan, Vietnam and China who are able to produce quality products at a relatively low price.

2. Making use of retailers such as Sears and JC penny has also helped in the sale of Southpole Clothing’s products.

3. The company has established markets in Asia, US and Europe which are performing very well

4. Southpole has been able to diversify its product line and now is going beyond producing clothes to handbags and footwear which are also targeted to the urban market


1. Competition from standalone specialty stores means limited market share

2. Geographically the brand is restricted compared to leading apparel players


1. The denim industry is expected to grow at a faster rate

2. Entry into tier 2 and tier 3 cities

3. More global expansion


1. Increase competition in the domestic market due to a large number of  apparel brands coming up

2. Changing fashion trends



1. GAP

2. Nike

3. Adidas

The table above concludes the Southpole SWOT analysis along with its marketing and brand parameters.


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