Blue Cult SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2151

SWOT analysis of Blue Cult analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Cult SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Cult to benchmark its business & performance as compared to the competitors and industry. Blue Cult is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Blue Cult competitors and elaborates Blue Cult market segmentation, target group, positioning & Unique Selling Proposition (USP).

Blue Cult SWOT, Competitors, Marketing STP & Brand analysis Table
Blue Cult Brand Analysis
Parent Company

Blue Cult

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Designer Denims

Blue Cult STP
Segment

Premium urban apparel

Target Group

Urban men and women from the upper class

Positioning

Cult Jeans

Blue Cult SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Cult. Strengths are:

1. Unique stitching and craftsmanship
2. Strong brand name and having a loyalist following
3. Despite its issues, the brand still has its own presence and identity

4. Good product portfolio and customer offering

Weaknesses

Here are the weaknesses in the Blue Cult SWOT Analysis:

1. Limited finance to retain the brand name and revive business
2. The brand has lost market share

3. It has very little international presence

Opportunities

Following are the Opportunities in Blue Cult SWOT Analysis:

1.To revive the brand Blue Cult as it still has a loyal following

2. Global tie-ups with other brands

3. Study and offer new designs as per customer needs

Threats

The threats in the SWOT Analysis of Blue Cult are as mentioned:

1.There is intense competition in this field.
2.Fast change in styles due to intense R&D

Blue Cult Competition
Competitors

Below are the top 3 Blue Cult competitors:

1.Levis
2.GAS
3.Pepe

The brandguide table above concludes the Blue Cult SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Cult. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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