Fratelli Corneliani SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2173

SWOT analysis of Fratelli Corneliani analyses the brand/company with its strengths, weaknesses, opportunities & threats. Fratelli Corneliani is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Fratelli Corneliani competitors and elaborates Fratelli Corneliani segmentation, targeting, positioning & USP.

Fratelli Corneliani SWOT, Competitors, Marketing STP & Brand analysis Table
Fratelli Corneliani Brand Analysis
Parent Company

Fratelli Corneliani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Premium Designer Wear

Fratelli Corneliani STP
Segment

Premium apparel and clothing

Target Group

Urban men and women frm upper middle class

Positioning

Artisan quality of Italian-made goods

Fratelli Corneliani SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fratelli Corneliani. Strengths are:

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Artisan Quality of Italian Made goods making them wanted once the products are used

4. Good product portfolio and unique designer clothes

Weaknesses

Here are the weaknesses in the Fratelli Corneliani SWOT Analysis:

1.Cornelliani has not been able to establish their online retail well
2.They don’t have presence in a lot of countries hence reducing their target segment

Opportunities

Following are the Opportunities in Fratelli Corneliani SWOT Analysis:

1.Expansion into segments other than clothes like perfumes , watches etc.
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries

Threats

The threats in the SWOT Analysis of Fratelli Corneliani are as mentioned:

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Fratelli Corneliani Competition
Competitors

Below are the top 3 Fratelli Corneliani competitors:

1.Miu Miu

2.Maxmara

3.Camolgori

The brandguide table above concludes the Fratelli Corneliani SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fratelli Corneliani. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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