Fratelli Corneliani SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1515

SWOT Analysis of Fratelli Corneliani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fratelli Corneliani

Parent Company

Fratelli Corneliani


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Premium Designer Wear



Premium apparel and clothing

Target Group

Urban men and women frm upper middle class


Artisan quality of Italian-made goods

SWOT Analysis


1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Artisan Quality of Italian Made goods making them wanted once the products are used

4. Good product portfolio and unique designer clothes


1.Cornelliani has not been able to establish their online retail well
2.They don’t have presence in a lot of countries hence reducing their target segment


1.Expansion into segments other than clothes like perfumes , watches etc.
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries


1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution



1.Miu Miu



The table above concludes the Fratelli Corneliani SWOT analysis along with its marketing and brand parameters.


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