Fratelli Corneliani SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2096

SWOT Analysis of Fratelli Corneliani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fratelli Corneliani

Parent Company

Fratelli Corneliani


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Premium Designer Wear

Fratelli Corneliani STP


Premium apparel and clothing

Target Group

Urban men and women frm upper middle class


Artisan quality of Italian-made goods

Fratelli Corneliani SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fratelli Corneliani. Strengths are:

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Artisan Quality of Italian Made goods making them wanted once the products are used

4. Good product portfolio and unique designer clothes


Here are the weaknesses of Fratelli Corneliani :

1.Cornelliani has not been able to establish their online retail well
2.They don’t have presence in a lot of countries hence reducing their target segment


Following are the Opportunities of Fratelli Corneliani :

1.Expansion into segments other than clothes like perfumes , watches etc.
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries


The threats of Fratelli Corneliani are as mentioned :

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Fratelli Corneliani Competition


Below are the 3 main Fratelli Corneliani competitors :

1.Miu Miu



The brandguide table above concludes the Fratelli Corneliani SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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