Fratelli Corneliani SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2096
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SWOT Analysis of Fratelli Corneliani with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fratelli Corneliani

Parent Company

Fratelli Corneliani

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Premium Designer Wear

Fratelli Corneliani STP

Segment

Premium apparel and clothing

Target Group

Urban men and women frm upper middle class

Positioning

Artisan quality of Italian-made goods

Fratelli Corneliani SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fratelli Corneliani. Strengths are:

1. Established brand image in Europe
2. Trying to meet the requirements of the changing markets

3.Artisan Quality of Italian Made goods making them wanted once the products are used

4. Good product portfolio and unique designer clothes

Weaknesses

Here are the weaknesses of Fratelli Corneliani :

1.Cornelliani has not been able to establish their online retail well
2.They don’t have presence in a lot of countries hence reducing their target segment

Opportunities

Following are the Opportunities of Fratelli Corneliani :

1.Expansion into segments other than clothes like perfumes , watches etc.
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries

Threats

The threats of Fratelli Corneliani are as mentioned :

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Fratelli Corneliani Competition

Competitors

Below are the 3 main Fratelli Corneliani competitors :

1.Miu Miu

2.Maxmara

3.Camolgori


The brandguide table above concludes the Fratelli Corneliani SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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