Kelly Sparks SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1200
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SWOT Analysis of Kelly Sparks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kelly Sparks

Parent Company

Kelly Sparks

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Fashion apparel

Kelly Sparks STP

Segment

Premium stylish apparel and clothing for women

Target Group

Upper and upper middle class urban women

Positioning

High fashion clothing

Kelly Sparks SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kelly Sparks :

1. Unique designs and good product portfolio
2. Upcoming brand name and having a loyalist following
3.Dedicated Department for looking for changing consumer tastes

4. Good brand presence and visibility

Weaknesses

1.Needs a lot of financing to build it as a global brand
2.Has a limited presence in terms of extensive marketing and reach

Opportunities

1.To carve a niche for itself

2. Become more active in the digital segment

3. Take advantage of growing opportunities to enter the emerging markets

Threats

1.There is intense competition in this field.
2.Fast change in styles due to intense R&D

Kelly Sparks Competition

Competitors

Below are the 3 main Kelly Sparks competitors :

1. Gucci

2. Hug Boss

3. Marks and Spencer


The brandguide table above concludes the Kelly Sparks SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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