Steven Alan SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1464

SWOT Analysis of Steven Alan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Steven Alan

Parent Company

Steven alan


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Classic American Fashion with a twist

Steven Alan STP


Fashionable and trendy clothing line

Target Group

Men and women from the upper middle urban class


Classic American Fashion

Steven Alan SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Steven Alan :

1. Has a presence in more than 300 stores worldwide
2. Known as a fashion pioneer
3. Continuously on a lookout for fresh young designers and hence adding more designs to its portfolio
4. Has its focus on research and development

5. Multi brand so hosts a variety of items


1. A known brand and hence has to spend in money to maintain its brand name
2. Maintaining consistency of brands across stores becomes very difficult because of its large repertoire of designers


1. Making its digital platform strong
2. Scouting for more designers who will make Steven Alan a signature store brand
3.Tying up with designers for exclusive rights of designs and clothes


1.Intense competition
2.Ease of substitution of its offerings

Steven Alan Competition


Below are the 2 main Steven Alan competitors :

1. Gucci

2. D&G

The brandguide table above concludes the Steven Alan SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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