Roberto Angelico SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1193

SWOT analysis of Roberto Angelico analyses the brand/company with its strengths, weaknesses, opportunities & threats. Roberto Angelico is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Roberto Angelico competitors and elaborates Roberto Angelico segmentation, targeting, positioning & USP.

Roberto Angelico

Parent Company

Roberto Angelico


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Premium accessories

Roberto Angelico STP


Premium high quality apparell

Target Group

Urban upper middle class men and women


Premium accessories

Roberto Angelico SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roberto Angelico. Strengths are:

1. Premium clothing and accessories German Brand
2. Well known brand for its Accessories in Europe
3.Has carved a nice in a segment people consider as secondary
4. Good brand and strong presence


Here are the weaknesses in the Roberto Angelico SWOT Analysis:

1. Maintaining a brand name and claiming market share is costly
2.Does not have a global presence extensively


Following are the Opportunities in Roberto Angelico SWOT Analysis:

1.Expansion into segments other than accessories
2.Digital retail has gained a large amount of importance
3.Global expansion and acquisitions in non European countries


The threats in the SWOT Analysis of Roberto Angelico are as mentioned:

1.Competitors having a much more global presence
2.Economic downturn has an effect on their presence since theirs is a luxury product and dispensable income is a must
3.Price wars with other brands in similar segments

4. Ease of substitution

Roberto Angelico Competition


Below are the top 3 Roberto Angelico competitors:

1.Sean John


3. Speedo

The brandguide table above concludes the Roberto Angelico SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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