Michael Robinson SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1020

SWOT Analysis of Michael Robinson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Michael Robinson

Parent Company

Michael Robinson


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



High quality Fashion Apparel



People looking to wear premium urban wear

Target Group

Urban upper middle class


Elite and exclusive clothing line

SWOT Analysis


1. Upcoming Brand with different designs
2.Research and Development department to continuously innovate and combat the changing consumer tastes

3. Good clothing portfolio and wide range

4. Strong presence in local markets


1. Building up a brand name is costly
2.Not available or even known globally


1.Expansion into segments other than clothes
2.Digital retail has gained a large amount of importance and hence leverage this medium

3. Tie-ups with fashion houses for increasing visibility


1.Competitors having a much more global presence
2.Price wars with other brands in similar segments

3. Ease of substitution



1. Nike

2. GAP

The table above concludes the Michael Robinson SWOT analysis along with its marketing and brand parameters.


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