Enamor SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3309

SWOT Analysis of Enamor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Gokaldas Intimate wear


Apparel Innerwear


Lifestyle and Retail

Tagline/ Slogan

Transform yourself


Right size and Fitting

Enamor STP


Quality conscious women lingerie

Target Group

Urban women from the upper middle class


Stylish, well fitted, top-end brand

Enamor SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Enamor :

1. Good quality with perfect fitting

2. International brand of lingerie

3. Constant improvement in terms of sizes and fitting at manufacturing sites

4. Available in more 30 different styles and 19 different sizes

5. Fabric which is used suites Indian skin hence complete care has been taken


1. High brand switching as a lot of options available to customers

2. Limited global presence as compared to other brands


1. Product line expansion with more innovation

2. Opportunity to expand globally

3. Women’s wear is the most profitable segment in terms of investment


1. International brands who are trying to take the market share

2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits

3. New emerging brands uses new technology and innovation prevents the growth of the brand

Enamor Competition


Below are the 4 main Enamor competitors :


2. Victoria's Secret

3. Chantelle

4. Simon Perle

The brandguide table above concludes the Enamor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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