Enamor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Enamor analyses the brand by its strengths, weaknesses, opportunities & threats. In Enamor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enamor to benchmark its business & performance as compared to the competitors. Enamor is one of the leading brands in the lifestyle and retail sector.

The table below lists the Enamor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Enamor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Enamor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Enamor Brand Analysis
Parent Company

Gokaldas Intimate wear

Category

Apparel Innerwear

Sector

Lifestyle and Retail

Tagline/ Slogan

Transform yourself

USP

Right size and Fitting

Enamor STP
Segment

Quality conscious women lingerie

Target Group

Urban women from the upper middle class

Positioning

Stylish, well fitted, top-end brand

SWOT Analysis of Enamor
Enamor Strengths

Below are the Strengths in the SWOT Analysis of Enamor:

1. Good quality with perfect fitting

2. International brand of lingerie

3. Constant improvement in terms of sizes and fitting at manufacturing sites

4. Available in more 30 different styles and 19 different sizes

5. Fabric which is used suites Indian skin hence complete care has been taken

Enamor Weaknesses

Here are the weaknesses in the Enamor SWOT Analysis:

1. High brand switching as a lot of options available to customers

2. Limited global presence as compared to other brands

Enamor Opportunities

Following are the Opportunities in Enamor SWOT Analysis:

1. Product line expansion with more innovation

2. Opportunity to expand globally

3. Women’s wear is the most profitable segment in terms of investment

Enamor Threats

The threats in the SWOT Analysis of Enamor are as mentioned:

1. International brands who are trying to take the market share

2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits

3. New emerging brands uses new technology and innovation prevents the growth of the brand

Enamor Competition
Enamor Competitors

Below are the top 4 competitors of Enamor:

1.Lovable

2. Victoria's Secret

3. Chantelle

4. Simon Perle


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Enamor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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