Enamor SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Enamor analyses the brand by its strengths, weaknesses, opportunities & threats. In Enamor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Enamor to benchmark its business & performance as compared to the competitors. Enamor is one of the leading brands in the lifestyle and retail sector.

The article below lists the Enamor SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Enamor SWOT Analysis:

SWOT Analysis of Enamor

For Enamor, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Enamor Strengths

The strengths of Enamor looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Enamor :

1. Good quality with perfect fitting

2. International brand of lingerie

3. Constant improvement in terms of sizes and fitting at manufacturing sites

4. Available in more 30 different styles and 19 different sizes

5. Fabric which is used suites Indian skin hence complete care has been taken

Enamor Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Enamor SWOT Analysis:

1. High brand switching as a lot of options available to customers

2. Limited global presence as compared to other brands

Enamor Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Enamor SWOT Analysis:

1. Product line expansion with more innovation

2. Opportunity to expand globally

3. Women’s wear is the most profitable segment in terms of investment

Enamor Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Enamor are as mentioned:

1. International brands who are trying to take the market share

2.Population growth, unstable demographics and the appearance of consumers with more disposable income is changing purchasing habits

3. New emerging brands uses new technology and innovation prevents the growth of the brand

Enamor Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Enamor:


2. Victoria's Secret

3. Chantelle

4. Simon Perle

Hence this concludes the Enamor SWOT analysis.

Continue reading more about the brand/company.

About Enamor

Enamor Overview
Parent Company

Gokaldas Intimate wear


Apparel Innerwear


Lifestyle and Retail

Tagline/ Slogan

Transform yourself


Right size and Fitting

Enamor STP

Quality conscious women lingerie

Target Market

Urban women from the upper middle class


Stylish, well fitted, top-end brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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