Macroman SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1772

SWOT Analysis of Macroman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Rupa & co


Apparel Innerwear


Lifestyle and Retail

Tagline/ Slogan

Excitingly Male/ Live like a Macroman


Innovation and stylish design

Macroman STP


Men’s innerwear

Target Group

Urban young men and boys


Sportiness, comfort, fitness

Macroman SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Macroman. Strengths are:

1. Bollywood actors are the brand ambassadors promoting the brand

2. Quality products with newer and better designs all the time

3. Use of modern technology while designing a product

4. Good availability through multi-brand retails


Here are the weaknesses of Macroman :

1. Less promotional activities hence less awareness compared to global brands

2. Stiff competition means limited market share growth


Following are the Opportunities of Macroman :

1. Good potential in terms of innovation and promotion as brand need to create more hype

2. Opportunity to create awareness through departmental stores which will increase their return on investment and also market share

3. Opportunity in expansion of products globally


The threats of Macroman are as mentioned :

1. Major threat from the leading readymade brands who have strong presence in the market

2.Economic fluctuations affects the growth

3. Changing consumer perception as cost of brand switching is low

Macroman Competition


Below are the 4 main Macroman competitors :

1. Frontline
2. Euro


The brandguide table above concludes the Macroman SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Macroman. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: