Euro Fashion Inners SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1519

SWOT Analysis of Euro Fashion Inners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Euro Fashion Inners

Parent Company

Rupa and Co ltd


Apparel Innerwear


Lifestyle and Retail

Tagline/ Slogan

Prepare to get assaulted


Cutting-edge design, innovative fabrics, and exceptional fit and quality

Euro Fashion Inners STP


Upper class Men

Target Group

Youth adults who are fashionable


Luxury, fashionable and comfortable underwear

Euro Fashion Inners SWOT Analysis


1. Leading brands of men innerwear with international style

2. Products are designed on imported machinery which gives best fit

3. Strong team of staff which gives better products and services to the customers

4. Online presence on Facebook, Justdial which makes easy availability to customers

5. The brand  continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear

6. Less presence in departmental stores


1. The parent brand Rupa is very established brand which takes the credit of Euro

2. Dependent on the Indian market and doesn’t have much international penetration


1. Indian innerwear market expected to grow yearly hence big opportunity to expand with innovation

2. Global expansion for the brand


1. Leading established brands

2. Fake imitations from emerging new coming brands

3. Changing consumer perception with economic fluctuations

Euro Fashion Inners Competition


2.Amul macho

4. Jockey

The brandguide table above concludes the Euro Fashion Inners SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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