Amul Macho SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5225

SWOT Analysis of Amul Macho with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Macho

Parent Company

J.G Hosiery Pvt Ltd


Innerwear and Undergarments


Lifestyle and Retail

Tagline/ Slogan

Bade Aaram se


Wearing Amul Macho is a real man sign

Amul Macho STP


Men innerwear and winter wear

Target Group

Lower middle class men of age 16 and above.


Bade Aaram se – Comfort as a preference.

Amul Macho SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amul Macho. Strengths are:

1. One of the top 3 largest innerwear brand in India and enjoys number one position in several states.

2. Fastest growing innerwear brand in India with turnover of over 350 crores

3. Oldest player in organized innerwear market

4. Provides good quality products and best service

5. Popular advertizing campaigns; brand endorsed by Bollywood Film actors


Here are the weaknesses of Amul Macho :

1. High brand switching since lots of options available to customers

2. Competition from other popular brands means limited market share growth


Following are the Opportunities of Amul Macho :

1. Potential of providing various products across the country using their strong distributional channel

2. Immense opportunities in the Global Markets


The threats of Amul Macho are as mentioned :

1. Fierce competition from multi-nationals operating in India and also local players

2. Limited designs and options

Amul Macho Competition


Below are the 3 main Amul Macho competitors :

1. VIP

2. Jockey

3. Calvin Klein

The brandguide table above concludes the Amul Macho SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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