Bulova SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4196

SWOT analysis of Bulova analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bulova SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bulova to benchmark its business & performance as compared to the competitors and industry. Bulova is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bulova competitors and elaborates Bulova market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bulova SWOT, Competitors, Marketing STP & Brand analysis Table
Bulova Brand Analysis
Parent Company

Citizen holdings


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Designed to be noticed


High design, style and accuracy watches that are value fro money

Bulova STP

Mid to luxury segment

Target Group

High Income men and women


Watches that are so accurate and stylish that you take notice

Bulova SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bulova. Strengths are:

1. The world’s first tv commercial was that of Bulovain 1941.

2. The watch brand is owned by Citizen holdings company which has a good international presence that can benefit the brand

3. The Bulova Precisionist collection is known for its Special quartz movement Precisionist watches which are high in accuracy and claimed to be the most accurate watch in the world

4. The brands association with Harley Davidson in their Harley Davidson collection has given them higher visibility and better brand recall

5. Stores in more than 36 countries have ensured good international presence for the brand

6. The design and the styling in every watch of the brand is high end and the brand is perceived to be affordable for the design and style it offers


Here are the weaknesses in the Bulova SWOT Analysis:

1. In spite of being the first brand to be associated with TV advertising, the brand has not been advertised enough to ensure High brand recall

2. Thebrand faces problems from fake and duplicate replica markets


Following are the Opportunities in Bulova SWOT Analysis:

1. The brand can extend its presence internationally, especially in the high growth developing economies

2. The brand if promoted and marketed well has the potential to increase its brand recall and awareness


The threats in the SWOT Analysis of Bulova are as mentioned:

1. Brands with higher brand recall pose a threat to the sale of Bulova watches

2. Fluctuating economies

3. Global presence affected by dollar price fluctuations

Bulova Competition

Below are the top 2 Bulova competitors:

1. Citizen

2. Seiko

The brandguide table above concludes the Bulova SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bulova. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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