Bulova SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3074

SWOT Analysis of Bulova with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Citizen holdings


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Designed to be noticed


High design, style and accuracy watches that are value fro money



Mid to luxury segment

Target Group

High Income men and women


Watches that are so accurate and stylish that you take notice

SWOT Analysis


1. The world’s first tv commercial was that of Bulovain 1941.

2. The watch brand is owned by Citizen holdings company which has a good international presence that can benefit the brand

3. The Bulova Precisionist collection is known for its Special quartz movement Precisionist watches which are high in accuracy and claimed to be the most accurate watch in the world

4. The brands association with Harley Davidson in their Harley Davidson collection has given them higher visibility and better brand recall

5. Stores in more than 36 countries have ensured good international presence for the brand

6. The design and the styling in every watch of the brand is high end and the brand is perceived to be affordable for the design and style it offers


1. In spite of being the first brand to be associated with TV advertising, the brand has not been advertised enough to ensure High brand recall

2. Thebrand faces problems from fake and duplicate replica markets


1. The brand can extend its presence internationally, especially in the high growth developing economies

2. The brand if promoted and marketed well has the potential to increase its brand recall and awareness


1. Brands with higher brand recall pose a threat to the sale of Bulova watches

2. Fluctuating economies

3. Global presence affected by dollar price fluctuations



1. Citizen

2. Seiko

The table above concludes the Bulova SWOT analysis along with its marketing and brand parameters.


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