Charriol SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1577

SWOT Analysis of Charriol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

L'art de vivre la différence - The art of living the difference


Watches with a distinct cable design inspired form the Celtic culture



Luxury watches segment

Target Group

High Income Men and Women, predominantly women


Watches that make you stand out and live life differently

SWOT Analysis


1. Classic simple designs that can be worn all day

2. The Signature cable material of the brand is its DNA,  and the brand has been successful in creating a product differentiation as well as a brand identity from thisdesign inspiration

3. The brand has a wide a global network of 3,000 retailers, 485 Corners, and 99 Boutiques across the world

4. Also known as a jewellery, perfume brand


1. Limited global brand awareness

2. Intense competition means lesser scope for rapid expansion


1. Developing economies like India and China have shown high growth in the luxury segment. The brand can expand ints international presence in such economies

2. Sponsorships, promotions and marketing campaigns for the brand have been predominantly targeted towards women. The communications and marketing campaigns as well as the product range can be extended to men to increase the market base


1.Brands that have high presence and recall in the international marketare a threat to the brand

2. Fake replicas and duplicate watches

3. Fluctuating market scenarios can affect sales



1. Chopard

2. Cartier

The table above concludes the Charriol SWOT analysis along with its marketing and brand parameters.


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