Christian Bernard SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1831

SWOT Analysis of Christian Bernard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Christian Bernard

Parent Company

Christian Bernard group


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan



Artistic watches that are not just watches, but jewellery



Mid to premium watches

Target Group

Middle Income men and women


Brand with a mix of traditional heritage and advanced technology

SWOT Analysis


1. The group is very well established in the field of watches and jewellery

2. The brand has 3300 employees across the world for its watches and jewellery

3. There are more than 200 stores of the brand internationally

4. There are very few brands in the sector of watchmaking and jewellery that have as strong presence as Christian Bernard

5. Popular name and good presence


1. Low brand visibility and Low brand awareness as a watch brand as the same has not been communicated in the marketing and promotions of the watch as a brand

2. Known predominantly as a jewellery brand, the brand is not sought after by watch collecors


1. Developing markets like India are a great opportunity not only is the luxury segment growing, but also the jewellery segment as well

2. The brand can have exclusive an limited edition watches in line with its positioning for better brand image and visibilty


1. High recall brands can threaten the visibility of the brand

2. Brands that are predominantly watch brands can also pose a threat



1. Ebel

2. Michelle

The table above concludes the Christian Bernard SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Christian Bernard. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: