Girard Perregaux SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2527

SWOT analysis of Girard Perregaux analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Girard Perregaux SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Girard Perregaux to benchmark its business & performance as compared to the competitors and industry. Girard Perregaux is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Girard Perregaux competitors and elaborates Girard Perregaux market segmentation, target group, positioning & Unique Selling Proposition (USP).

Girard Perregaux SWOT, Competitors, Marketing STP & Brand analysis Table
Girard Perregaux Brand Analysis
Parent Company

Sowind group

Category

Watches and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Mechanics of time since 1791

USP

Watches that combine rich heritage and modern technology

Girard Perregaux STP
Segment

High-end luxury watches segment

Target Group

High income men and women

Positioning

Exclusive watches

Girard Perregaux SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Girard Perregaux. Strengths are:

1. The company has more than 80 patents filed in watchmaking

2. It is known as one of the first wrist watch makers in the world

3. The brand has been associatedwith Ferrari and also with BMW

4. The brand has been associated with World oceans day celebrations further enhancing the brand visibility

5. ‘Making of young watchmakers – New faces of traditions’ has been a new campaign by the brand that has been popular and has enhanced brand awareness

6. The brand has presence in more than 85 countries, out of which 34 in Europe

Weaknesses

Here are the weaknesses in the Girard Perregaux SWOT Analysis:

1. As compared to its competitors, the brand has low top-of the mind recall

2. Lesser global penetration is also a drawback especially in emerging economies

Opportunities

Following are the Opportunities in Girard Perregaux SWOT Analysis:

1. Growing markets in developing economies in the luxury segment can provide a great opportunity for the brand

2. Women’s collection by the brand can help the brand with its women target group

Threats

The threats in the SWOT Analysis of Girard Perregaux are as mentioned:

1. Counterfeit products pose a threat to the reputation of the luxury brand.

2. The brand has competition from high recall competitors

Girard Perregaux Competition
Competitors

Below are the top 2 Girard Perregaux competitors:

1. Rolex

2. Patekphillipe

The brandguide table above concludes the Girard Perregaux SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Girard Perregaux. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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