Jacques Lemans SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1294

SWOT Analysis of Jacques Lemans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jacques Lemans

Parent Company

Jacques Lemans watch company


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The harmony of time


Affordable, quality and stylish watches



Mid segment watches

Target Group

Upper Mid income Men and women


Watches with high quality and style

SWOT Analysis


1. The brand has presence in more that 120 countries

2. It has followed a unique marketing strategy of advertising in over 72 Airlines and airshops that give the brand a good international presence

3. UEFA Champions League collection has been sponsored by the brand and has added to the brand awareness of the brand

4. The brand in its F1 collection have associated with the popular F1 racing events adding to its brand presence

5. The brand has over 300dedicated employees worldwide


1. Despite a strong brand has limited presence globally

2. Strong competition means ability to grow is slow


1. The brand can expand its exclusive dealer network to high growth developing  countries like India and China

2. The brand can expand its product range to other categories in watches

3. Association with celebrities and fashion events


1. There is high advertising and promotional cost involved in improving the brand recall of the brand in the mid cost segment. The competitors of the brand have been successful in doing the same

2. Competition from international as well as domestic brands

3. Fluctuating currencies affects sales



1. Seiko

2. Timex

The table above concludes the Jacques Lemans SWOT analysis along with its marketing and brand parameters.


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