Revue Thommen SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1081

SWOT Analysis of Revue Thommen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revue Thommen

Parent Company

Grovana Watch Co. Ltd


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Swiss watches since 1853; Time pieces of tradition and technology


Traditional watches also suited for aviation industry



Mid to luxury watches segment

Target Group

High income men and womenfrom the urban areas


The pilots watch

SWOT Analysis


1. Over 50 stores in Switzerland and presence in over 52 countries across the world

2. Known among the watch collectors as a respectable brand

3. Also known as a producer of watch movements and equipment for the aviation industry

4. Has benefitted from the distribution network of Grovanna watch company

5. Good brand and unique exquisite designs


1. The brand has low brand recall as compared to its competitiors

2. Very few marketing campaigns, sponsorships or promotions by the brandcompared to global leaders


1. Aggressive marketing and promotional strategies can give the brand stronger awareness and visibility internationally

2. Developing markets as well as online markets are excellent opportunities to expand


1. Competitive brands with higher recall and stronger positioning

2. Fake imitations and replicas

3. Fluctuating economic scenarios



1. Jacques Lemans

2. Oris

The table above concludes the Revue Thommen SWOT analysis along with its marketing and brand parameters.


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