Romain Jerome SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1378

SWOT Analysis of Romain Jerome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Romain Jerome

Parent Company

Romain Jerome


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

DNA of famous legends


Watches with distinct designs and elements of history of mankind



Luxury watches segment

Target Group

High Income Men


Brand with elements of the historic events of mankind

SWOT Analysis


1. Brand presence in around 50 countries

2. Titanic collection in line with the brand positioning ha

3. Moon dust collection has moon dusted melted into the the dial metal

4. Established in 2004, the brand with its unique positioning and brand image has been very successful in a very short time

5. Good brand presence and availability


1. Most pieces are limited editions, hence very easily available in the market

2. The brand is still very niche in its positioning and imageand has lesser recall


1. Having more collections and special editions will help the brand to extend its product range, also in the women’s category

2. The brand has opportunity to expand its market in high growth developing economies

3. Global tie-ups to increase brand presence


1. High recall and high visibility competitors pose a threat to the brand

2. Replica and duplicate watches

3. Fluctuating prices affects exports



1. Tag Heuer

2. Rolex

The table above concludes the Romain Jerome SWOT analysis along with its marketing and brand parameters.


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