Rotary Watches SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1895

SWOT Analysis of Rotary Watches with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rotary Watches

Parent Company

Rotary Watches Limited


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Simply exceptional


Watches that are a fusion of the past and future



Mid and Luxury watches segment

Target Group

Middle and High Income group men and women


A watch brand with high quality watch making heritage

SWOT Analysis


1. Rotary Watches have partnered with events from the prestigious 'Beaufort Polo Club' to the adventurous 'Clipper Round the World Yacht Race' giving them high visibility and brand association

2. The company offers lifetime warranty to its consumers thus adding to the trustworthiness of the brand

3. Named  as one of the most powerful brands in UK

4. The brand enjoys high recall and brand awareness in UK, its stronghold

5. The brand has a good Product development programmes with 30 new watch launches every year

6. ‘Dolphin standard for watches’ was introduced by Rotary that ensures that the consumers can swim and dive all day that has worked well with the consumers that feel confused with the complicated standards for water resistance


1. The brand has low brand recall except for a few markets like UK which are their strong markets

2. The brand hasn't been able to penetrate extensively worldwide and has lesser brand recall as compared to industry leaders


1. The brand can expand its international retail network to include more companies

2. The brand with its positioning can introduce a luxury exclusive and special edition line of its watches considering the fast growing luxury markets in developing countries


1. Competitors with high international presence and brand recall is a threat for the brand

2. Duplicate or replicas of the watches

3. Economic instability means people will spend less



1. Citizen

2. Timex

3. Tag Heur

The table above concludes the Rotary Watches SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Rotary Watches. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: