Stuhrling SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1130

SWOT Analysis of Stuhrling with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Stuhrling Original


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Quality is never an accident; Respect for the art and tradition of the Swiss Watchmaking Legend


High quality watches

Stuhrling STP


Mid and premium Segment watches

Target Group

Middle to High income Men and Women


High quality watches that are crafted to perfection

Stuhrling SWOT Analysis


1. The brand image is that of a trustworthy brand as it is known for its customer service and high quality

2. The brand has a significant presence internationally with over 100 distributors worldwide

3. Good product portfolio which has a wide range

4. Good brand presence

5. Unique and exquisite designs for the collection


1. The brand does not offer innovative designs and look similar to other  watch luxury brands

2. The brand has been low on its promotional activities, marketing campaigns and there is very little brand awareness about the brand

3. Limited global penetration of the company


1. Increasing promotional, marketing campaigns can increase the brand awareness of the brand leading to bigger sales

2. The brand with its sponsorship of different events can carve out its niche in the watch segment

3. Tap international markets


1. The brand awareness of the brand is poor and can prove to be a very big threat to its presence

2. The mid segment for watches is crowded with brands that rely on marketing and promotional activities. The brand has lagged behind in this area and the competitors can prove to be a threat in this regard

Stuhrling Competition


1. Citizen

2. Casio

The brandguide table above concludes the Stuhrling SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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