Swiss Legend SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Swiss Legend analyses the brand by its strengths, weaknesses, opportunities & threats. In Swiss Legend SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swiss Legend to benchmark its business & performance as compared to the competitors. Swiss Legend is one of the leading brands in the lifestyle and retail sector.

The table below lists the Swiss Legend SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swiss Legend competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Swiss Legend SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swiss Legend Brand Analysis
Parent Company

Swiss Watch International Inc


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Only In Time You Become a Legend


Stylish good looking watches for the youth

Swiss Legend STP

Mid to luxury segment watches

Target Group

High income men and women


A watch brand that is legendary in its style

SWOT Analysis of Swiss Legend
Swiss Legend Strengths

Below are the Strengths in the SWOT Analysis of Swiss Legend:

1. The brand is popular amongst the youth for trendy stylish designs in both the sporty and classic categories

2. The watches perceived to be stylish, durable yet value for money

3. The brand has been associated with popular awards events and celebrities that have given the brand high recall among its consumers

4. The company holding the brand has been one of the fastest growing companies in America. This has benefited the brand

5. Strong brand presence and wide range

Swiss Legend Weaknesses

Here are the weaknesses in the Swiss Legend SWOT Analysis:

1. The brand is perceived to be more of a fashion brand than being a watch collector’s item.

2. Intense competition means brand switching is high, which affects profits

Swiss Legend Opportunities

Following are the Opportunities in Swiss Legend SWOT Analysis:

1. The brand, held by a private company has limited presence internationally, despite being popular. Extending the dealer and distributor network can help the brand

2. The developing market has been growing, especially in the mid to luxury segment. Presence in these markets can open multiple opportunities.

Swiss Legend Threats

The threats in the SWOT Analysis of Swiss Legend are as mentioned:

1. Being a primarily mid segment brand, local brands in different countries pose a threat towards the brand

2. Replicas and fake watches

3. Brand switching due to many options

Swiss Legend Competition
Swiss Legend Competitors

Below are the top 3 competitors of Swiss Legend:

1. Citizen

2. Swatch

3. Casio

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swiss Legend. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin