Swiss Legend SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3139

SWOT Analysis of Swiss Legend with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Swiss Legend

Parent Company

Swiss Watch International Inc


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Only In Time You Become a Legend


Stylish good looking watches for the youth

Swiss Legend STP


Mid to luxury segment watches

Target Group

High income men and women


A watch brand that is legendary in its style

Swiss Legend SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Swiss Legend :

1. The brand is popular amongst the youth for trendy stylish designs in both the sporty and classic categories

2. The watches perceived to be stylish, durable yet value for money

3. The brand has been associated with popular awards events and celebrities that have given the brand high recall among its consumers

4. The company holding the brand has been one of the fastest growing companies in America. This has benefited the brand

5. Strong brand presence and wide range


1. The brand is perceived to be more of a fashion brand than being a watch collector’s item.

2. Intense competition means brand switching is high, which affects profits


1. The brand, held by a private company has limited presence internationally, despite being popular. Extending the dealer and distributor network can help the brand

2. The developing market has been growing, especially in the mid to luxury segment. Presence in these markets can open multiple opportunities.


1. Being a primarily mid segment brand, local brands in different countries pose a threat towards the brand

2. Replicas and fake watches

3. Brand switching due to many options

Swiss Legend Competition


Below are the 3 main Swiss Legend competitors :

1. Citizen

2. Swatch

3. Casio

The brandguide table above concludes the Swiss Legend SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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