Babette Wasserman SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1619

SWOT Analysis of Babette Wasserman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Babette Wasserman

Parent Company

Babette Wasserman


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Exclusive accessories brand.

Babette Wasserman STP


Men ans women seeking designer accessories

Target Group

Urban men and women from the upper middle class


Designer accessories with a difference

Babette Wasserman SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Babette Wasserman :

1. Babette Wasserman’s reputation as successful designer is the main strongpoint of the brand.
2. The brands exclusiveness in men’s accessories gives the brand a unique identity.
3. Many famous film personalities are clients of the brand
4. The brand has special offers like Living Social Deal for its e-store which are a highlight.


1. The brand does not have its own retail outlets given that it is a luxury brand.
2. The brand has been a mainstay of Great Britain and has not moved out globally


1. The brand can start its own exclusive outlets by way of which it can control the entire distribution channel.
2. The brand can diversify into new product line in order to give a wider variety of products to choose from.
3. The brand can also tap new markets in Asia where there is a growing market of accessories.


1. The brand faces stiff competition from global fashion houses that too are foraying in the accessories segment.
2. The recent slowdown in the European markets could see the sales revenues getting affected.

Babette Wasserman Competition


Below are the 2 main Babette Wasserman competitors :

1. Links London
2. Astley Clarke

The brandguide table above concludes the Babette Wasserman SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Babette Wasserman. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: