Jhanes Barnes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1222

SWOT analysis of Jhanes Barnes analyses the brand/company with its strengths, weaknesses, opportunities & threats. Jhanes Barnes is one of the leading brands in the lifestyle and retail sector. In addition to SWOT Analysis, the table below also lists the top Jhanes Barnes competitors and elaborates Jhanes Barnes segmentation, targeting, positioning & USP.

Jhanes Barnes

Parent Company

Jhanes Barnes

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Classic Designer work across categories.

Jhanes Barnes STP

Segment

High quality lifestyle products for men

Target Group

Urban upper class men

Positioning

Men’s designer wear coupled with a lifestyle touch

Jhanes Barnes SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jhanes Barnes. Strengths are:

1.Jhanes Barnes reputation as an acclaimed designer gives the brand a face and strong recognition.
2. The diversification of the brand across various categories like eyewear, eco-furniture and carpets has been a unique way of extending brand portfolio.
3. World famous personalities are patrons of the brand which gives the brand a strong appeal.
4. The design of the products which is coupled with math and science gives it different appeal.

5.The brand gets a significant amount of business from its online store.

Weaknesses

Here are the weaknesses in the Jhanes Barnes SWOT Analysis:

1. The brand has remained dormant when it comes to advertising as compared to its competitors.
2. The brand has not been able to establish a strong retail presence and is still operating out of MBO’s with retailers.
3. The brand has not been able to leverage on its popularity

Opportunities

Following are the Opportunities in Jhanes Barnes SWOT Analysis:

1. The brand can start concept stores which hail the design thinking and the futuristic view of the brand.
2.The brand can start tapping overseas markets in order to gain wider acceptability.
3.The brand can develop a CSR program around its Eco-products to gain wider appeal.

Threats

The threats in the SWOT Analysis of Jhanes Barnes are as mentioned:

1. The recent slowdown in the American markets can affect the revenues of the brand.
2. The brands foray into diverse lines increases the threat from a wide array of brands that are category-killers in those segments

Jhanes Barnes Competition

Competitors

Below are the top 2 Jhanes Barnes competitors:

1. John Smedley
2. Van Huesen


The brandguide table above concludes the Jhanes Barnes SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Jhanes Barnes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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