Jhanes Barnes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1148

SWOT Analysis of Jhanes Barnes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jhanes Barnes

Parent Company

Jhanes Barnes


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan



Classic Designer work across categories.

Jhanes Barnes STP


High quality lifestyle products for men

Target Group

Urban upper class men


Men’s designer wear coupled with a lifestyle touch

Jhanes Barnes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jhanes Barnes. Strengths are:

1.Jhanes Barnes reputation as an acclaimed designer gives the brand a face and strong recognition.
2. The diversification of the brand across various categories like eyewear, eco-furniture and carpets has been a unique way of extending brand portfolio.
3. World famous personalities are patrons of the brand which gives the brand a strong appeal.
4. The design of the products which is coupled with math and science gives it different appeal.

5.The brand gets a significant amount of business from its online store.


Here are the weaknesses of Jhanes Barnes :

1. The brand has remained dormant when it comes to advertising as compared to its competitors.
2. The brand has not been able to establish a strong retail presence and is still operating out of MBO’s with retailers.
3. The brand has not been able to leverage on its popularity


Following are the Opportunities of Jhanes Barnes :

1. The brand can start concept stores which hail the design thinking and the futuristic view of the brand.
2.The brand can start tapping overseas markets in order to gain wider acceptability.
3.The brand can develop a CSR program around its Eco-products to gain wider appeal.


The threats of Jhanes Barnes are as mentioned :

1. The recent slowdown in the American markets can affect the revenues of the brand.
2. The brands foray into diverse lines increases the threat from a wide array of brands that are category-killers in those segments

Jhanes Barnes Competition


Below are the 2 main Jhanes Barnes competitors :

1. John Smedley
2. Van Huesen

The brandguide table above concludes the Jhanes Barnes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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