Paul Fredrick SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1753

SWOT analysis of Paul Fredrick analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Paul Fredrick SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Paul Fredrick to benchmark its business & performance as compared to the competitors and industry. Paul Fredrick is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Paul Fredrick competitors and elaborates Paul Fredrick market segmentation, target group, positioning & Unique Selling Proposition (USP).

Paul Fredrick SWOT, Competitors, Marketing STP & Brand analysis Table
Paul Fredrick Brand Analysis
Parent Company

Fleetwood Shirt Company


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Your Fit Your Style


Exclusive tailored fabrics

Paul Fredrick STP

Exclusive and stylish apparel for men

Target Group

Urban upper middle class men


Exclusive tailored men’s wear

Paul Fredrick SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Paul Fredrick. Strengths are:

1. The company is based on the ideology of being direct merchants and does believe in having any store- fronts and middle-men which is why they can afford to sell at affordable prices.
2. The company has added a number of product lines like knit-sweaters, sports coats which has helped them to adapt to the changing patterns in casual wear.
3. The company is persistent in its efforts to making product innovations and continues to excel with every new collection which is designed keeping in mind the fashion cycles.
4. The brand has a strong customer base of over 10 million customers and it continues its business through catalogues every year.


Here are the weaknesses in the Paul Fredrick SWOT Analysis:

1. The brand has less visibility compared to market leaders
2. The brand does not advertise extensively unlike its competitors who are brands with online as well as offline retail sales


Following are the Opportunities in Paul Fredrick SWOT Analysis:

1. The brand can foray into building a strong network outside USA in emerging markets.
2. The brand can also go in for small pop-up stores which act as smart store fronts for selling limited merchandise.
3. The brand can also look to tie-up with famous e-tailers where they can directly compete on price fronts with prominent brands.

4. The brand can look to develop various fashion applications like virtual trial rooms which expedites the buying decision of the consumer.


The threats in the SWOT Analysis of Paul Fredrick are as mentioned:

1. The brand faces high fragmentation in the fashion industry where in there is less brand loyalty and high bargaining power of buyers.
2. The success of the brand highly depends on its supply chain and any discrepancies due to external factors could hamper the entire process.
3. Changing fashion trends

Paul Fredrick Competition

Below are the top 3 Paul Fredrick competitors:

1. Brooks Brothers
2. Aster and Black Custom Ltd.
3.Abercrombie and Fitch

The brandguide table above concludes the Paul Fredrick SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Paul Fredrick. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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