Red or Dead SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1413

SWOT Analysis of Red or Dead with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red or Dead

Parent Company

Red or Dead


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Eclectic Brit Design since 1982


A youthful brand for women

Red or Dead STP


Stylish and youthful fashion brand

Target Group

Urban upper middle class women


Complete lifestyle brand for women

Red or Dead SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Red or Dead :

1. The brands vibrant and youthful designs give the brand a unique identity.
2. The brand has diversified across categories like hosiery, bicycles, and fragrances making it a complete lifestyle brand.
3. The brand is available for sale at all leading online retailers like BANK, Net-a-Porter.
4. The brand has its own procuring and manufacturing unit which helps it maintain the economies of scale.


1. The brand has not been able to create a strong presence outside Europe and still remains a UK brand.
2.The brand heavily depends on The UK market for its majority of income.


1. The brand can look to start smart pop-up stores the likes of which resembling the start of their brand.
2. The brand can start its own exclusive online store to gain wider appeal.
3. The brand can also look at certain eco-campaigns to gain mass appeal.


1. The foray of various designers in the youth segment is a threat to the brand.
2. The recent slowdown European could well see drop in sales and reduced spending on lifestyle products.

Red or Dead Competition


Below are the 3 main Red or Dead competitors :

1. Osiris
3. GAP

The brandguide table above concludes the Red or Dead SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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