Energie SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1213

SWOT Analysis of Energie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company

Sixty spa


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Break conventions  Make noise


The brand is known for its innovative designs and prints in casual clothing

Energie STP


Men and women who like new designs, patterns and follow a fashion of their own

Target group

Young urban men and women


Fashion without limits and frontiers

Energie SWOT analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Energie :

1. The brand has continuously grown and has been appreciated since 1989.

2. The brand is known for its denims with designs and cuts which have been innovative with artistic inspirations.

3. The brand has diversified into shoes and bags collections, beach wear and underwear lines andeyeglasses and shades.

4. The brand maintains an ecommerce website as well as a blog discussing fashion and trends.

5. The brand is a sub brand of a company Sixty which has other successful brands like Miss Sixty, Killah, Murphy &Nye


1. Limited marketing internationally and less number of stores compared to industry leaders

2. High brand switching means brand loyalty is limited as lots of options for customers


1.The brand can promote itself by viral advertising and aggressive social media usage

2. More international presence through tie-ups

3. Promotion and sponsorship to enhance brand presence


1.Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk.

3. Fluctuating market scenario affects sales

Energie Competition


Below are the 3 main Energie competitors :

1.Abercrombie & Fitch

2. Gap


The brandguide table above concludes the Energie SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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