Vokal SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1087

SWOT Analysis of Vokal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent company

Check group llc


Apparel and accessories


Lifestyle and retail

Tagline/ slogan

The clothing speaks for itself


The brand is known for its innovative designs in hip hop clothing



Men and women who like vibrant youthful clothing

Target group

Urban upper middle class young men and women


Comfortable real casual clothes

SWOT analysis


1. The clothing line has been designed by Nelly who is an American Grammy Award winning hip hop artist

2. The brand is known for its clothes which represent passion and music.

3.The company started selling shirts out of the trunk of car but now has sold more than 50,000 shirts.

4. The brand maintains a website well suited to the brand image

5. The designer has won several awards for his collection

6. The designer has clothing lines, Vokal and Apple Bottoms, DerrtyEnt, Universal Motown, Bad Boy South.


1. The company has limited presence as compared to leaders

2. Severe competition means brand market share is lower


1. The brand can promote itself by viral advertising and aggressive social media usage

2. More global penetration and international presence


1.Similar designs available in other brands hence switching cost is less.

2. Local market poses a risk.






The table above concludes the Vokal SWOT analysis along with its marketing and brand parameters.


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