Darty Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1659

SWOT Analysis of Darty Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Darty Retail

Parent Company

Kesa Electricals


Consumer Electronics Retail


Lifestyle and retail

Tagline/ Slogan

Le contrat de confiance


Value for money



Style and price conscious group

Target Group

Middle class group and youth target group


Quality and choicety and price  and youth target group

SWOT Analysis


1.Strong global presence

2.Worldwide spread distribution network

3. Highly focused on whit good, communications and Information Technology

4. Darty has a wide product range TV, Plasma, notebooks, laptops etc


1. Limited global presence and restricted to a small market

2. Highly Narrowed target consumer segment


1.Strong brand name could leverage on that and enter into hypermarket segment

2. Could enter into other consumer product category using technology


1. Large competition in technology sector

2. Lowering prices of electronics products




2.Conforama Holding S.A.

3. Fotovista S.A.

4. VDI Group S.A

The table above concludes the Darty Retail SWOT analysis along with its marketing and brand parameters.


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