Cencosud SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1956

SWOT Analysis of Cencosud with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Cencosud S.A.




Lifestyle and Retail

Tagline/ Slogan

Crece con nosotros (Grow with us)


Quality of service, excellence and commitment to hundreds of thousands of clients.



People looking for multi-brand stores

Target Group

Urban middle and upper-middle class households


Having great variety and excellent quality

SWOT Analysis


1. Largest retailer in the South American country.
2. Cencosud owned 900+ stores.
3. The company is the largest home improvement retailer in Argentina with nearly 50 stores.

4. Along with the retail store base, Cencosud has a huge portfolio of consumer loans

5. Has operations as Hypermarket, Supermarket, Malls, Department store


1. Cencosud operates supermarkets in only four countries.
2. Very less presence in shopping centre and department store format.
3. Heavy Dependence on Argentina and Chile


1. The company has been acquiring companies that expand its retail portfolio to increase business.
2. Dominant retailer in South America with top-five positions in several countries across several retail platforms.
3. The company has pointed out that there are 100 cities in Brazil with more than 250,000 people, making numerous growth possibilities.


1. Rising inflation
2. Intense competition globally

3. Changing Govt policies and FDIs



1. Saga Falabella SA
2. Farmacias Ahumada
3. Hipermarc S.A.

The table above concludes the Cencosud SWOT analysis along with its marketing and brand parameters.


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