Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Penske Automotive analyses the brand by its strengths, weaknesses, opportunities & threats. In Penske Automotive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Penske Automotive to benchmark its business & performance as compared to the competitors. Penske Automotive is one of the leading brands in the lifestyle and retail sector.
The table below lists the Penske Automotive SWOT (Strengths, Weaknesses, Opportunities, Threats), top Penske Automotive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Penske Automotive:
1. World's second largest automotive dealership group 2. Member of the Fortune 500 3. 15,000+ employees 4. Also deals with used cars
5. Strong reputation in the market and good brand visibility
6.More than 330 retail automotive franchises
7. 170+ franchises in 19 U.S. states
Penske Automotive Weaknesses
Here are the weaknesses in the Penske Automotive SWOT Analysis:
1. Not present in Asia and Africa, which are huge markets 2. It does not have availability of all brands of cars
Penske Automotive Opportunities
Following are the Opportunities in Penske Automotive SWOT Analysis:
1.Global expansion specially in the growing economies 2. It offers maintenance and repair services on all brands it sold
Penske Automotive Threats
The threats in the SWOT Analysis of Penske Automotive are as mentioned:
1.Trust on local dealer is more 2.Large investment in real estate is required
3. Expanding operations of competitors
Penske Automotive Competition
Penske Automotive Competitors
Below are the top 3 competitors of Penske Automotive:
1. O'Reilly Automotive 2. AutoNation 3.Local dealers of car
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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