Penske Automotive SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Penske Automotive analyses the brand by its strengths, weaknesses, opportunities & threats. In Penske Automotive SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Penske Automotive to benchmark its business & performance as compared to the competitors. Penske Automotive is one of the leading brands in the lifestyle and retail sector.

The table below lists the Penske Automotive SWOT (Strengths, Weaknesses, Opportunities, Threats), top Penske Automotive competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Penske Automotive SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Penske Automotive Brand Analysis
Parent Company

Penske Automotive Group


Lifestyle and Retail


Lifestyle and Retail

Tagline/ Slogan



The ultimate car buying experience

Penske Automotive STP

Car buyers

Target Group

Upper middle and upper class individuals


Automotive dealership group

SWOT Analysis of Penske Automotive
Penske Automotive Strengths

Below are the Strengths in the SWOT Analysis of Penske Automotive:

1. World's second largest automotive dealership group
2. Member of the Fortune 500
3. 15,000+ employees
4. Also deals with used cars

5. Strong reputation in the market and good brand visibility

6.More than 330 retail automotive franchises

7. 170+ franchises in 19 U.S. states

Penske Automotive Weaknesses

Here are the weaknesses in the Penske Automotive SWOT Analysis:

1. Not present in Asia and Africa, which are huge markets
2. It does not have availability of all brands of cars

Penske Automotive Opportunities

Following are the Opportunities in Penske Automotive SWOT Analysis:

1.Global expansion specially in the growing economies
2.  It offers maintenance and repair services on all brands it sold

Penske Automotive Threats

The threats in the SWOT Analysis of Penske Automotive are as mentioned:

1.Trust on local dealer is more
2.Large investment in real estate is required

3. Expanding operations of competitors

Penske Automotive Competition
Penske Automotive Competitors

Below are the top 3 competitors of Penske Automotive:

1. O'Reilly Automotive
2. AutoNation
3.Local dealers  of car

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Penske Automotive. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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