Penske Automotive SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Penske Automotive SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Penske Automotive, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Penske Automotive to benchmark its business & performance as compared to the competitors, and make strategic improvements. Penske Automotive is one of the leading brands in the lifestyle and retail sector.

The article below lists the Penske Automotive SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Penske Automotive SWOT Analysis:

SWOT Analysis of Penske Automotive

For Penske Automotive, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Penske Automotive Strengths

The strengths of Penske Automotive looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Penske Automotive :

1. World's second largest automotive dealership group
2. Member of the Fortune 500
3. 15,000+ employees
4. Also deals with used cars

5. Strong reputation in the market and good brand visibility

6.More than 330 retail automotive franchises

7. 170+ franchises in 19 U.S. states

Penske Automotive Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Penske Automotive SWOT Analysis:

1. Not present in Asia and Africa, which are huge markets
2. It does not have availability of all brands of cars

Penske Automotive Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Penske Automotive SWOT Analysis:

1.Global expansion specially in the growing economies
2.  It offers maintenance and repair services on all brands it sold

Penske Automotive Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Penske Automotive are as mentioned:

1.Trust on local dealer is more
2.Large investment in real estate is required

3. Expanding operations of competitors

Penske Automotive Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Penske Automotive:

1. O'Reilly Automotive
2. AutoNation
3.Local dealers  of car

Hence this concludes the Penske Automotive SWOT analysis.

Continue reading more about the brand/company.

About Penske Automotive

Penske Automotive Overview
Parent Company

Penske Automotive Group


Lifestyle and Retail


Lifestyle and Retail

Tagline/ Slogan



The ultimate car buying experience

Penske Automotive STP

Car buyers

Target Market

Upper middle and upper class individuals


Automotive dealership group

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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