Penske Automotive SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1792

SWOT Analysis of Penske Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Penske Automotive

Parent Company

Penske Automotive Group


Lifestyle and Retail


Specialty store

Tagline/ Slogan



The ultimate car buying experience



Car buyers

Target Group

Upper middle and upper class individuals


Automotive dealership group

SWOT Analysis


1. World's second largest automotive dealership group
2. Member of the Fortune 500
3. 15,000+ employees
4. Also deals with used cars

5. Strong reputation in the market and good brand visibility

6.More than 330 retail automotive franchises

7. 170+ franchises in 19 U.S. states


1. Not present in Asia and Africa, which are huge markets
2. It does not have availability of all brands of cars


1.Global expansion specially in the growing economies
2.  It offers maintenance and repair services on all brands it sold


1.Trust on local dealer is more
2.Large investment in real estate is required

3. Expanding operations of competitors



1. O'Reilly Automotive
2. AutoNation
3.Local dealers  of car

The table above concludes the Penske Automotive SWOT analysis along with its marketing and brand parameters.


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