Inchcape SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1770

SWOT Analysis of Inchcape with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Inchcape plc


Specialty Stores


Lifestyle and Retail

Tagline/ Slogan



Multinational automotive retail and services company creating ultimate customer experience



People interested in buying of car

Target Group

Upper middle class urban individuals


Automotive retail and services company

SWOT Analysis


1. Key manufacturer partners are Toyota/Lexus, Scion, Chevrolet, Subaru, BMW, Mazda, Mercedes-Benz, Volkswagen, Audi and Honda
2. Strong financial position and good reputation in the market
3. Differentiated customer strategy
4. Leader in premium automotive market

5. The company has operations in 26 countries


1.Not present in low end segment
2.Debt to equity ratio is high which is a concern


1. More efforts to make the brand global and increase penetration
2. Acquired European Motor Holdings
3.Global alignment with local agility


1.Cost of inventory holding is large
2.Margin levels are low

3. Competitors expanding their businesses



1. Penske Automotive
2. O'Reilly Automotive
3. AutoNation

The table above concludes the Inchcape SWOT analysis along with its marketing and brand parameters.


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