Excalibur SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1588

SWOT analysis of Excalibur analyses the brand/company with its strengths, weaknesses, opportunities & threats. Excalibur is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Excalibur competitors and elaborates Excalibur segmentation, targeting, positioning & USP.


Parent Company

Arvind Mills


Apparels and Accessories


Lifestyle and Retail

Tagline/ Slogan

Jeans which are extremely comfortable and fashionable


Stylish jeans for people with an adventurous attitude

Excalibur STP


People looking for attractive as well as durable designs

Target Group

People  who have a low to medium purchasing power and a fresh attitude


Denims which are extremely stylish and give a perfect fit

Excalibur SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Excalibur. Strengths are:

1. The jeans are comfortable and also very soft after wearing
2. The brand has come from the stable of Arvind mills who are considered as the pioneers of Indian retail fashion
3. The supply chain network of the parent company can reach the clothes to any destination possible
4. Have managed to maintain their presence in a most of the cities in India

5. Good brand visibility and distribution


Here are the weaknesses in the Excalibur SWOT Analysis:

1.They have concentrated on only a few segments like jeans and t shirts
2.Do not have presence in any other countries except for India


Following are the Opportunities in Excalibur SWOT Analysis:

1.Global presence should be looked at by the brand
2.They offer very pocket friendly prices and have a handful of talented designers
3. Online Retail is gaining huge importance in India


The threats in the SWOT Analysis of Excalibur are as mentioned:

1. Other brands which have a better global presence

2.High end brands which are eating into their market showing higher quality to the consumers
3.Consumer switching is on a rise

Excalibur Competition


Below are the top 3 Excalibur competitors:

3.Pepe Jeans

The brandguide table above concludes the Excalibur SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Excalibur. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: