Uny Co Ltd SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1814

SWOT analysis of Uny Co Ltd analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uny Co Ltd SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Uny Co Ltd to benchmark its business & performance as compared to the competitors and industry. Uny Co Ltd is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Uny Co Ltd competitors and elaborates Uny Co Ltd market segmentation, target group, positioning & Unique Selling Proposition (USP).

Uny Co Ltd SWOT, Competitors, Marketing STP & Brand analysis Table
Uny Co Ltd Brand Analysis
Parent Company

Uny Co Ltd.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Chain of supermarkets in Japan

Uny Co Ltd STP
Segment

Individuals seeking grocery stores

Target Group

Individuals, households from the middle and upper middle class

Positioning

Supermarket which provides value for money

Uny Co Ltd SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uny Co Ltd. Strengths are:

1. It operates chain of APiTA, Circle K Sunkus, Piago
2. It has nearly 250 stores in Hong Kong

3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel

4. It has over 5000+ convenience stores

Weaknesses

Here are the weaknesses in the Uny Co Ltd SWOT Analysis:

1. The company has depence only on Japan for its business

2. Very little global presence compared to some other retails stores

Opportunities

Following are the Opportunities in Uny Co Ltd SWOT Analysis:

1. Special offers for more customer satisfactions
2. Expanding not only domestically but also globally

3. Acquisition of smaller chains to increase presence

Threats

The threats in the SWOT Analysis of Uny Co Ltd are as mentioned:

1. Investment of huge money in brand promotions by competitors

2. Counterfeits often penetrate the market

3. Govt policies and regulations

Uny Co Ltd Competition
Competitors

Below are the top 2 Uny Co Ltd competitors:

1. Tiffany and Co
2. D'Ietern

The brandguide table above concludes the Uny Co Ltd SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Uny Co Ltd. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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