Uny Co Ltd SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1680
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SWOT Analysis of Uny Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uny Co Ltd

Parent Company

Uny Co Ltd.

Category

Speciality Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Chain of supermarkets in Japan

Uny Co Ltd STP

Segment

Individuals seeking grocery stores

Target Group

Individuals, households from the middle and upper middle class

Positioning

Supermarket which provides value for money

Uny Co Ltd SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uny Co Ltd. Strengths are:

1. It operates chain of APiTA, Circle K Sunkus, Piago
2. It has nearly 250 stores in Hong Kong

3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel

4. It has over 5000+ convenience stores

Weaknesses

Here are the weaknesses of Uny Co Ltd :

1. The company has depence only on Japan for its business

2. Very little global presence compared to some other retails stores

Opportunities

Following are the Opportunities of Uny Co Ltd :

1. Special offers for more customer satisfactions
2. Expanding not only domestically but also globally

3. Acquisition of smaller chains to increase presence

Threats

The threats of Uny Co Ltd are as mentioned :

1. Investment of huge money in brand promotions by competitors

2. Counterfeits often penetrate the market

3. Govt policies and regulations

Uny Co Ltd Competition

Competitors

Below are the 2 main Uny Co Ltd competitors :

1. Tiffany and Co
2. D'Ietern


The brandguide table above concludes the Uny Co Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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