Uny Co Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1318

SWOT Analysis of Uny Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uny Co Ltd

Parent Company

Uny Co Ltd.


Speciality Stores


Lifestyle and Retail

Tagline/ Slogan



Chain of supermarkets in Japan



Individuals seeking grocery stores

Target Group

Individuals, households from the middle and upper middle class


Supermarket which provides value for money

SWOT Analysis


1. It operates chain of APiTA, Circle K Sunkus, Piago
2. It has nearly 250 stores in Hong Kong

3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel

4. It has over 5000+ convenience stores


1. The company has depence only on Japan for its business

2. Very little global presence compared to some other retails stores


1. Special offers for more customer satisfactions
2. Expanding not only domestically but also globally

3. Acquisition of smaller chains to increase presence


1. Investment of huge money in brand promotions by competitors

2. Counterfeits often penetrate the market

3. Govt policies and regulations



1. Tiffany and Co
2. D'Ietern

The table above concludes the Uny Co Ltd SWOT analysis along with its marketing and brand parameters.


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