Uny Co Ltd SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1680

SWOT Analysis of Uny Co Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uny Co Ltd

Parent Company

Uny Co Ltd.


Speciality Stores


Lifestyle and Retail

Tagline/ Slogan



Chain of supermarkets in Japan

Uny Co Ltd STP


Individuals seeking grocery stores

Target Group

Individuals, households from the middle and upper middle class


Supermarket which provides value for money

Uny Co Ltd SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Uny Co Ltd. Strengths are:

1. It operates chain of APiTA, Circle K Sunkus, Piago
2. It has nearly 250 stores in Hong Kong

3. The company operates superstores that sell general merchandise, including food products; convenience stores, which offer fast foods and other daily-use items; and specialty stores that supplies apparel

4. It has over 5000+ convenience stores


Here are the weaknesses of Uny Co Ltd :

1. The company has depence only on Japan for its business

2. Very little global presence compared to some other retails stores


Following are the Opportunities of Uny Co Ltd :

1. Special offers for more customer satisfactions
2. Expanding not only domestically but also globally

3. Acquisition of smaller chains to increase presence


The threats of Uny Co Ltd are as mentioned :

1. Investment of huge money in brand promotions by competitors

2. Counterfeits often penetrate the market

3. Govt policies and regulations

Uny Co Ltd Competition


Below are the 2 main Uny Co Ltd competitors :

1. Tiffany and Co
2. D'Ietern

The brandguide table above concludes the Uny Co Ltd SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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