PPR SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2422

SWOT Analysis of PPR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Department Stores


Lifestyle and Retail

Tagline/ Slogan

An adventure of enterprise


worldwide brand portfolio including luxury, sport & lifestyle divisions and retail brands



Individuals seeking departmental stores

Target Group

Upper and upper middle class individuals


Luxury and sport retail product

PPR SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of PPR :

1. Strong financial position and increasing top-line
2. Presence in over 120 countries enhances brand image
3. PPR launched PPR Corporate Foundation For Women’s Dignity And Rights

4. Good marketing and visibility among competitors as well

5. Has a strong workforce of nearly 50,000 employees


1.  Brand hasn't established its superiority specially in emerging economies
2. Instability in management is a concern which can affect its operations


1.Potential to increase presence in global markets would be beneficial
2. Better customer relationship will help to achieve more market share.


1.  Expansion planning in offerings by competitors may dilute focus on core competency

2. Intense competition

3. Strict govt policies and regulations

PPR Competition


Below are the 3 main PPR competitors :

1. Nike
2. Macy's

The brandguide table above concludes the PPR SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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