D'Ieteren Auto SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1935

SWOT Analysis of D'Ieteren Auto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D'Ieteren Auto

Parent Company



Speciality Stores


Lifestyle and Retail

Tagline/ Slogan



History of more than two centuries



Interested in car and related services

Target Group

Upper middle class individuals


Automobile distribution, short-term car rental, and vehicle glass repair and replacement businesses

SWOT Analysis


1. Serving nearly 20 million customers in 120 countries
2. D'Ieteren Auto distributes Volkswagen, Audi, Skoda, Seat, Porsche, Bentley, Lamborghini, Bugatti and Yamaha vehicles across Belgium.
3. Customers are loyal to existing brands

4. Good presence and visibility as an automobile service brand


1. Need to promote and market brands aggressively.
2. Lack of advertisement compared to some others means lesser brand recall


1. Belron is the worldwide leader in vehicle glass repair and replacement
2. Company operates in Europe and Brazil under the brand names Carglass and Autoglass
3. Fast industry growth rate and more presence in emerging economies


1. High competition among suppliers.
2.Geographic factors limit competition

3. Increasing fuel prices and govt policies



1. AutoNation
2. Advance Auto Parts
3. O'Reilly Automotive

The table above concludes the D'Ieteren Auto SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to D'Ieteren Auto. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: